Scotiabank

A flagship branch that
demanded flagship imagery.

Scotiabank engaged us to produce launch photography for their new high-profile branch in Toronto's Yorkville neighbourhood — positioned at the premium Bloor and Yonge intersection. The location was designed to reflect the bank's elevated presence and cater to an upscale urban audience, and the imagery needed to match that ambition.

Our brief was to deliver photography that captured the architectural design, customer-facing spaces, and overall atmosphere of the branch — imagery that could live across internal communications, press releases, and marketing channels while reinforcing Scotiabank's investment in high-value urban locations.

We also produced a campaign video for the Scotiabank Discover initiative, representing the Toronto Centre District. The video featured the full branch team — from tellers to financial advisors, business advisors, investment advisors, and managers — in a punchy 45-second piece built around the theme of discovery: discovering clients, their needs, and how best to serve them. People-led and branch-specific, it was used internally to position the Yorkville location as a strong foundation of the Toronto Centre District.