WANDRD

The right gear doesn't just
support the journey — it makes it possible.

Filmed and photographed across the diverse and demanding landscapes of New Zealand, this spec project was all about showing — not telling — how the WANDRD Fernweh backpack holds up as an essential partner in adventure. From damp, dense rainforests to remote alpine trails, the Fernweh carried everything needed: camera gear, food, clothing, camping essentials — whatever the day demanded.

Rather than just highlighting features, we set out to tell a story: that the right gear doesn't just support the journey — it makes it possible. This wasn't just a bag in the shot; it was the backbone of the trip. The content speaks to what matters most to adventure travellers.

The product film and photography were produced as a self-initiated project, demonstrating what purposeful, location-driven product content looks like when it's shot in the actual conditions the gear was designed for.