Humber Polytechnic

Turning a February campus
into a reason to enrol.

Humber Polytechnic needed authentic, high-quality visuals for their winter lookbook to support an international student recruitment campaign. Working with Angle Media, we led the full creative execution — storyboarding, directing students on location, and delivering the final image library.

Shooting in freezing February conditions, we focused on warmth, energy, and a strong sense of place — student life, key campus locations, and newly renovated areas the institution wanted to spotlight. The goal was to help prospective students considering moving to Canada from abroad actually picture themselves at Humber.

The final assets were integrated into Humber's multi-channel recruitment campaigns, helping strengthen their international enrolment positioning and reinforce a brand narrative built around real student experience.