Backwoods Dog

Built for dogs that
actually go outside.

Backwoods Dog is a brand for dogs and the people who take them seriously into the outdoors. We partnered with them to produce photo and video content that positions their products in the environment they were designed for — actual Ontario wilderness, not a studio or a manicured park. Everything was shot entirely on location in the backcountry, moving fast and light.

This approach was intentional. Backwoods Dog's audience are active, outdoors-oriented pet owners who can immediately tell whether content was actually shot in the field. The only way to earn that credibility is to actually go there.

The brand video became a core asset in Backwoods Dog's Facebook advertising campaigns, used to promote both specific products and the brand overall. The content demonstrates what's possible when you commit to capturing real environments — and it shows any outdoor or adventure brand exactly what we're capable of.